At Söderhavet, we rebranded Hallon, Sweden’s straightforward mobile operator known for its simple services. Their goal was to attract a wider audience while maintaining its core values of simplicity and affordability. My role was to bring the new brand identity to life through motion design, adding energy and engagement to every visual element.
My Role
Motion Design
Credits
Design & Creative Direction - Söderhavet
Hallon needed to stand out in a competitive market by modernizing its visual identity without alienating existing customers who valued its straightforward approach. The challenge was to infuse the brand with playfulness and vibrancy, making it appealing across various digital platforms while maintaining consistency.
Challange
Drawing inspiration from the universal appeal of fruit labels—symbols of freshness and affordability—we infused Hallon’s brand with a fresh and playful style. I animated these elements to create dynamic motion graphics that emphasized the brand’s quirky and tasty personality.