Brutes is a Nordic cider company that does things differently. Using 100% fruit, their ciders are fresh, unexpected, and naturally evolving, allowing the cider to follow its own path through wild fermentation. My role was to bring their brand to life by adding motion and 3D elements to their visuals, highlighting the cider’s ever-changing nature.
My Role
Design & Motion
Credits
Creative Direction - Söderhavet
H&M needed to highlight certain services within their visual identity while maintaining brand consistency. Although their typeface was already recognizable, it needed something more to capture attention and better engage customers. The challenge was to enhance the existing system in a way that would stand out, while remaining adaptable across various languages, screen sizes, and global platforms.
Challange
We expanded H&M’s visual identity by introducing kinetic behaviors inspired by fabrics in motion, bringing dynamic energy to their brand’s established typeface aesthetic. The system featured adaptable templates designed for both specific services and general use, allowing it to seamlessly scale across languages and screen formats. Packaged as an intuitive tool, this solution ensured H&M’s visuals remained bold, engaging, and versatile on a global scale.