Hypoteket is a mortgage challenger offering people a smarter, more personal way to access home loans, emphasizing humanity, transparency, and honesty.
My Role
Motion Design
Credits
Design & Creative Direction - Söderhavet
Hypoteket wanted to differentiate themselves from traditional banks by creating a brand identity that symbolizes unlocking opportunities and opening doors while feeling approachable and trustworthy. The challenge was to convey these concepts visually, breaking away from conventional banking aesthetics.
Challange
I focused on the theme of unlocking opportunities by making the animation behaviors symbolize openness and accessibility. These animations added humanity and engagement, enhancing the user experience and making the brand feel more alive and approachable, effectively conveying their unique selling points.