Abion, formed from the merger of Ports Group and Brandit, empowers companies by safeguarding their brands, giving them the brand freedom to focus on their core business. My role was to lead the creation of motion graphics, the graphic elements, and AI-generated images.
Graphic Designer
Motion Designer
(During my time at Söderhavet)
My Role
Credits
Design & Creative Direction - Söderhavet
The challenge was to find a way to visually represent the balance between Abion’s role in protecting companies from threats while also highlighting the brand freedom and opportunities this protection creates.
Challange
We used Abion’s star symbol to express both protection and freedom. The organic patterns reflected Abion’s constant presence—shielding brands while enabling growth. I worked on the motion graphics, graphic elements, and AI imagery to convey this balance across the brand identity and launch movie, ensuring a cohesive and adaptable design.