Arnie democratizes retirement savings by letting users choose between crypto, stocks, and bonds, offering flexibility and control over their 401K. The brand identity reflects this through a modular logotype and an upbeat, clear interface. My role was to create motion graphics that brought this flexible and approachable system to life.
Motion Designer
(During my time at Söderhavet)
My Role
Credits
Design & Creative Direction - Söderhavet
The challenge was to take a traditionally dry topic, like 401Ks, and transform it into a visually engaging experience that felt intuitive and fun. We needed to balance user-friendly visuals with clear, data-driven information.
Challange
I worked on creating motion graphics that highlighted the simplicity and flexibility of Arnie’s platform. The animations reinforced the modular identity, presenting financial data in a friendly, engaging way, making it easy for users to navigate their 401K options with confidence.