Hyresgästföreningen sought a modern, digital-first brand identity to support their evolving member base. I worked on creating an icon set, motion templates, and guidelines, along with AI imagery and videos.
I even modeled for one of their photoshoots!
Graphic Designer
Motion Designer
(During my time at Söderhavet)
My Role
Credits
Design & Creative Direction - Söderhavet
The challenge was to modernize Hyresgästföreningen’s brand while preserving its core values of trust and stability, ensuring it resonated with both long-term members and a younger, more digital-first generation.
Challange
We balanced warmth and modernity while preserving the trust Hyresgästföreningen is known for. In a digital-first world, motion played a key role in making the brand feel dynamic and relevant. I set the tone of motion, developed motion templates and guidelines. Created an icon set, AI-generated images, and videos to capture both the practical and inspirational sides of the new identity.